LVMH Watch Week: Hublot’s tribute to Djokovic, Louis Vuitton’s Escale Worldtime and more

MILAN – LVMH Watch Week has become the watch industry’s first major checkpoint of the year – a tightly focused showcase where multiple maisons set out their creative and technical directions ahead of the larger trade fairs.

The 2026 edition takes place in Milan from Jan 19 to 21, offering an early view of the design cues and ideas likely to shape the year ahead.

Now in its seventh edition,

LVMH Watch Week

 features the creations of nine maisons from the group. Here are some of the highlights.

Hublot Big Bang Tourbillon Novak Djokovic GOAT Edition

Hublot’s Big Bang Tourbillon Novak Djokovic GOAT Edition is a wickedly witty trilogy dedicated to the most decorated player in tennis history.

Serbian Novak Djokovic’s staggering haul – 24 Grand Slams, Olympic gold and a record-shattering reign at world number one – is translated into a trio of tourbillons that put his record on the wrist.

Each version matches a court surface: blue for hard, orange for clay and green for grass, with production numbers mirroring his titles on each – 72, 21 and 8 respectively. The 44mm cases use a special composite that incorporates Lacoste polos and Head racquets.

Inside, the MHUB6035 automatic tourbillon is a spectacle: a laser-engraved “string” mainplate like a racquet, tennis-ball barrel detail, colour-matched tourbillon cage and a micro-rotor in 22K red gold. Finished with tennis grip-inspired straps, tennis-ball bezel screws and ultra-tough Gorilla Glass, the GOAT Edition weighs just 56g.

Price: $162,400

Zenith Defy Skyline Skeleton

Zenith’s Defy Skyline Skeleton has turned the drama dial up, going full stealth with a deep black ceramic case which pops with a gold-toned movement shining through the openworked dial, like a city skyline lit up at night.

You still get that sharp, architectural case with its dodecagonal bezel and star-shaped skeleton layout, but the party trick is the constant 1/10th-of-a-second display whirring around every 10 seconds, giving the watch a lively, urban energy.

It comes with an integrated black ceramic bracelet as well as a patterned black rubber strap you can easily swop with the tool-free quick-change system.

Price: $26,500

Tag Heuer Carrera Chronograph Seafarer

The new Carrera Chronograph Seafarer is a bright, nautical twist on its glassbox Carrera. Inspired by the original Seafarer and Solunar tide watches from the late 1940s and 1950s, this new model brings a proper sailor’s complication into the 21st century: a dedicated tide indicator powered by the new in-house TH20-04 automatic calibre.

A “Tide” pusher at 9 o’clock advances the colourful tide disc at 6, which rotates once every 29.53 days to track high and low tides for your chosen spot. The look is Carrera with a maritime wink. A 42mm steel case frames an opalin champagne dial, while “Intrepid Teal” accents and dark yellow tide markings are nods to historic regatta pieces. Gold-plated indexes, a domed crystal and curved flange maximise legibility, even on a moving boat.

Flip it over to admire the TH20-04, with its column wheel, vertical clutch and an 80-hour power reserve. Besides the seven-row steel bracelet, you also get a beige sailing-inspired strap.

Price: $12,100

Louis Vuitton Escale Worldtime

Introduced in 2014, Louis Vuitton’s Escale Worldtime is known for displaying all 24 time zones at once.

The maison has dropped two new platinum models with a new in-house movement, the LFT VO 12.01 and a reworked dial layout that makes local and world time a cinch to read.

The first model flaunts a miniature-painted world time ring with 24 hand-painted flags inspired by Louis Vuitton’s trunk markings and historic travel motifs. Each dial is brought to life by a single artisan over about a week.

The Escale Worldtime Tourbillon takes a different approach, replacing paint with grand feu enamel flags fired more than 40 times and finished over roughly 80 hours. The attention-grabber is a central flying tourbillon driven by the new calibre.

Both watches are housed in platinum cases with open casebacks, revealing a rose-gold rotor and a discreet saffron sapphire set into the back, underscoring that world time is the Escale’s core complication.

Price: $134,000 and $340,000 (Tourbillon)

Gerald Genta Geneva

Gerald Genta has dropped two new time-only models to its Geneva collection. They have a 38mm case with a single, broader lug on each side to give the profile a sharper and slimmer outline.

The Geneva Time Only Marrone pairs a rose gold case and hands with a brown, smoked-grained dial and matching leather strap for a warm, slightly retro look. The Geneva Time Only Grafite has a white gold case, silver-toned textured dial, gold hands and indexes and a grey calfskin strap.

Both watches run on the automatic Zenith Elite GG-005P movement, visible through the open caseback, offering a 4 Hz beat, 50-hour power reserve and carefully finished 158-component construction aimed at reliable everyday performance.

Price: Upon request

Bvlgari Maglia Milanese Monete

This rose-gold stunner hides an ancient coin from the Caracalla era (198 to 297 AD) behind its diamond-set octagonal case, blending Rome’s history with Renaissance goldsmith craft.

The star is Bvlgari’s first Milanese mesh bracelet, woven from fine interlaced gold threads for a fluid, lightweight feel that drapes beautifully on the wrist. The case sparkles with brilliant-cut diamonds around a white mother-of-pearl dial marked by 12 diamond hour markers and rose gold hands.

A diamond-set crown and transparent caseback complete the look, revealing the ultra-thin Piccolissimo BVP 100 manual-wind micro-movement. It is just 2.5mm thick, ticking at 21,600 vph with 30 hours of power reserve. 

Price: $217,000